# Target Market

Self-Hosted Marketplaces (SHMs) have two main customer bases. The first is existing NFT projects who want to have a custom NFT marketplace on their own website. The other is traditional web2 businesses & creators who want to start selling NFTs. &#x20;

### The potential customers for our products&#x20;

In the short term, we are targeting pre-existing NFT projects who want to create additional utility for their community. In the long-run, we are going to onboard businesses & creators that want to transition into web3. \
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**1. NFT Projects**\
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Existing NFT projects can use the tech we've built to integrate an NFT marketplace onto their website. They may be incentivized to do so for a variety of reasons:

* &#x20;1/1 artists may want to showcase their NFT portfolio on their own website
* &#x20;P2E games may want to have the marketplace & game all in one place
* Customize and personalize an NFT marketplace to reflect branding & preferences&#x20;
* Offer an option for lower royalties to their communities, without using OTC alternatives
* Create extra utility for holders
* Remove competition from customers
* Promote their own website and send users to buy their NFTs locally
* Mint & instantly sell their NFTs on their own domain&#x20;

**2. Creators** \
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Individuals who have built up a reputable online presence that want to experiment with NFTs and create customized sales funnels. Instead of sending their customers to unknown third-party websites, they can integrate an NFT marketplace directly on their website. Customers already trust their business and this removes multiple steps in the traditional NFT buying process. Some use cases for creators:&#x20;

* Targeted at reaching new users of NFTs (untapped market)
* Selling NFT products through their own branded websites&#x20;
* Selling courses or subscriptions as NFTs
* Selling e-books or textbooks as NFTs
* Targeted at individuals who don't have programming experience (easy to use - no coding required)&#x20;
* Sell gated-access tokens to chatrooms and communities&#x20;
* Artists who want to showcase and sell their work all in one spot&#x20;
* Musicians who want to sell their music as NFTs

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**3. Companies / Enterprise Solutions** \
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Businesses who are looking to integrate into the web3 space using NFTs, but want to mitigate the risks for their customers. Preventing fraudulent collections from being purchased, removing any external scam links, minimizing phishing scams, and keeping their web traffic on their own website. Remove the threat of exposing your customer base to any type of bad actors. Incentives/target market for businesses:&#x20;

* Targeted at apps selling NFTs via their own website
* Businesses who have specialized use cases for NFTs&#x20;
* Brands & companies who want to create customized experiences&#x20;
* Customize and personalize an NFT marketplace to reflect branding & preferences&#x20;
* Use NFTs as access tokens to workplaces&#x20;
* Sell educational products, such as student textbooks via NFTs (to keep the royalties from secondary sales for themselves when students resell)&#x20;
* Video game publishers transitioning to web3&#x20;
* Charity art sales via NFTs&#x20;
* Learning tool for schools & universities&#x20;
* Quickly integrate NFTs without technical expertise&#x20;
* Venues can sell tickets as NFTs&#x20;
* Companies sell coupons as NFTs&#x20;
* Trading cards located on their own website
* Collectibles with NFTs as receipts
* Gym memberships can be sold as NFTs \\

**4. E-Commerce Businesses** \
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E-Commerce brands that want to experiment with their web2 products using web3 technology. \
As the market progresses, more and more use cases for NFTs will appear. Looking forward, many e-commerce brands will want to integrate an NFT marketplace into their website and we are building the software that facilitates that. Here are some potential use cases/incentives for using the tool:

* Sell subscription services via NFTs&#x20;
* Bloggers can sell e-books / digital products&#x20;
* Watch retailers sell watches with verified ownership receipts as NFTs
* Design studios can sell their products as NFTs&#x20;
* Brands can sell NFTs to facilitate a private-access community.&#x20;

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